Born from the Vendor Side of the Table
Nexus Brand Group was founded in 2016 by Chris Purcell, a former Amazon 1P Vendor Manager who saw firsthand the challenges brands face navigating the complexity of online marketplaces. After years of watching brands struggle with opaque algorithms, razor-thin margins, and agency partners who didn’t truly understand the platforms, Chris set out to build something different.
Headquartered in San Diego, Nexus started with a simple premise: what if an agency operated with the same rigor, transparency, and urgency as an in-house team—but brought deep, platform-specific expertise that no single hire could match?
That philosophy has driven nearly a decade of growth. Today, our team manages billions in marketplace revenue, hundreds of thousands of SKUs, and over $100M in ad spend across every major e-commerce platform.